BinAway Services wanted to strengthen its presence in Ontario’s local search results. By leveraging Local SEO techniques, they aimed to improve their discoverability on Google Maps and major local directories, ensuring more potential customers could find and engage with their services.
They needed to boost rankings by optimizing directory listings, creating local citations, and ensuring NAP consistency across all platforms. Not only was BinAway seeking to improve its local presence with measurable results, but they also needed a customized approach – that’s where Raxivo stepped in.
They needed to boost rankings by optimizing directory listings, creating local citations, and ensuring NAP consistency across all platforms.
Challenge
Before our engagement, BinAway Services had limited visibility across local search platforms. Inconsistent business information and minimal local citations made it difficult for Google to trust and rank the business for relevant local queries. Competition from other service providers in Ontario further compounded the problem, making it essential to implement a comprehensive Local SEO strategy.
As a growing business, they also struggled to maintain consistency across multiple listings. BinAway knew that the value of Local SEO is not just optimization, but continuous monitoring, updates, and engagement with their local audience.
Although Local SEO takes time, it still needs to be actively managed, with consistent monitoring, content updates, and trust-building signals. BinAway Services was seeking a reliable partner that could meet these needs and build a sustainable growth strategy.
Solution
Raxivo’s experts worked hand-in-hand with BinAway Services to optimize Google Business Profile, Yelp, Yellow Pages, and Ontario-specific directories. Our team analyzed the competitive landscape, identified high-value citation sources, and created authoritative guest posts to enhance local authority.
We ensured complete NAP consistency across all listings and implemented a detailed tracking process to monitor rankings and engagement. Regular updates and optimization cycles kept the profiles fresh, ensuring sustained local search performance and improved trust signals.
Our team also provided guidance on responding to customer reviews, improving listing visuals, and leveraging engagement metrics to maximize conversions.
“Partnering with Raxivo was exactly what we were looking for. They go beyond standard SEO tactics; they provide ongoing guidance and stay available to help us grow consistently.”
Results
- Raxivo’s Local SEO solutions helped BinAway Services dominate Ontario’s local search results and Google Maps rankings.
- BinAway saw a significant increase in customer calls, inquiries, and engagement from optimized profiles and citations.
- Our consistent NAP management and reporting provided trust, stability, and long-term visibility for the business.